Primary Wave (company)

Primary Wave
Company type	Private
Industry	Music and entertainment
Genre	Various
Founded	2006, in the United States
Founder	Lawrence Mestel
Headquarters	New York City, New York, U.S.
Number of locations	Austin; Los Angeles; Nashville; New York City; London
Area served	Worldwide
Key people	Lawrence Mestel (CEO); Adam Lowenberg (CMO); Ramon Villa (COO); Justin Shukat; Robert Dippold ; Jane Reisman (CFO); Jeff Straughn; Natalia Nastaskin
Services	Music publishing; Music rights management; Talent management; Digital marketing; Brand marketing; Film production;
Number of employees	75
Subsidiaries	Brightshop Digital Marketing; Brand Synergy Group;
Website	primarywave.com

Primary Wave is a privately held music publishing and talent management company. Primary Wave was founded in January 2006 by music executive Lawrence Mestel. Since its origin as a music publishing and administration company, Primary Wave has expanded into talent management, film and TV production, digital marketing, and branding. Primary Wave owns a significant song catalog, with major acquisitions beginning in 2016, including several hundred #1 hits.^[6]

^ 40 Under 40: Music's Young Power Players at Billboard.com; published September 12, 2014; retrieved February 27, 2020
^ Billboard's 2019 Digital Power Players Revealed at Billboard.com; published November 18, 2019; retrieved February 27, 2020
^ Jane Reisman Joins Primary Wave Publishing as CFO at Billboard.com; by Chris Eggersten; published April 29, 2019; retrieved February 27, 2020
^ The Story Behind Clorox's Mystery Recording Artist CLRX at AdWeek.com; by Paul Hiebert; published February 25, 2020; retrieved February 27, 2020
^ UTA's Natalia Nastaskin Heads to Primary Wave as Partner/Chief Content Officer: Exclusive at Billboard; by Melinda Newman; published January 13, 2021; retrieved January 13, 2021
^ Dalugdug, Mandy (2022-11-16). "Primary Wave buys Whitney Houston hits as part of deal with songwriters Shannon Rubicam and George Merrill". Music Business Worldwide. Retrieved 2023-05-31.

[shukat-1] 40 Under 40: Music's Young Power Players at Billboard.com; published September 12, 2014; retrieved February 27, 2020

[dippold-2] Billboard's 2019 Digital Power Players Revealed at Billboard.com; published November 18, 2019; retrieved February 27, 2020

[3] Jane Reisman Joins Primary Wave Publishing as CFO at Billboard.com; by Chris Eggersten; published April 29, 2019; retrieved February 27, 2020

[clrx-4] The Story Behind Clorox's Mystery Recording Artist CLRX at AdWeek.com; by Paul Hiebert; published February 25, 2020; retrieved February 27, 2020

[5] UTA's Natalia Nastaskin Heads to Primary Wave as Partner/Chief Content Officer: Exclusive at Billboard; by Melinda Newman; published January 13, 2021; retrieved January 13, 2021

[6] Dalugdug, Mandy (2022-11-16). "Primary Wave buys Whitney Houston hits as part of deal with songwriters Shannon Rubicam and George Merrill". Music Business Worldwide. Retrieved 2023-05-31.

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